All started with Catherine Urban. She  lives between Venice and Milan after spending most of her life and career between Europe, Asia and South America she studied at the French Fashion Institute in Paris, and worked afterwards for the world’s leading luxury brands Chanel and Louis Vuitton for over 12 years. Those important years have granted Catherine a precious know-how linked to the culture of luxury, care and taste for details, an expectation of top quality, beauty and perfect finishings. Inherent to Catherine’s ‘marque de fabrique’, her brand is also the discovery of traditional and specific know-hows from the countries she lived in (especially Italy) and making these available to her customers.

Since 2003 by creating Wooliweiss and later Casarialto, all her work is focused on creating a wide range of products for her lines and for hospitality contracts taking full advantage of Italy’s unique breadth in terms of culture, knowhow and manufacturing.

Tradition mixed with innovation and Italian flexible approach to projects is an incredible asset to develop small and special productions. Over 13 years sourcing, understanding, learning, experiencing, doing to create a large network of highly qualified craftsmanship.
Today over 100 different suppliers are linked to us and we are proud to be able to share with you this achievement.